The new Rolls-Royce model which finally takes the luxury brand into the SUV space will be called Cullinan. It is named after the Cullinan Diamond - a 3106 carat stone that was found in a South African mine in 1905. The Cullinan Diamond is one of the largest flawless diamonds ever found. Rolls-Royce had hidden the new model's name in plain sight it would seem - since it had named the entire plan for the SUV Project Cullinan from the start! That was 3 years ago, when Rolls-Royce had finally told us it was working on "an all-new, high-bodied car that would redefine luxury travel by making it Effortless, Everywhere."
Torsten Muller-Otvos, Chief Executive Officer of Rolls-Royce says, "It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it re-calibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others."
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