Like the age old 'tomato or toe-mah-toe' debate, the names of popular consumer brands are screwed up all the time. A portion of the flubs can be credited to the mistranslation of words into American English. Here, get your pronunciation skills back on track starting with these 12 frequently fudged imprints.
Adidas
How you think it's pronounced: Uh-DEE-das
How it's really pronounced: AH-dee-das
Founded by Adolf Dassler in 1949, the German sportswear brand garnered its famed moniker from a combination of Dassler's nickname "Adi," and the beginning of his last name, "das."
The Adidas brand is often mispronounced. (DENIS DOYLE - UEFA)
Hermes
How you think it's pronounced: Her-MEES
How it's really pronounced: AIR-mez
You probably first heard of Hermes in Greek mythology, but in 1837 it became the name of a French fashion brand. To pronounce this label just remember the "H" is silent.
The retailer of luxury leather goods sounds nothing like the Greek god. (CATHERINE FARRELL/GETTY IMAGES)
Stella Artois
How you think it's pronounced: Stel-ah Ar-Toise
How it's really pronounced: STEL-lah Ar-TWA
The Belgium beer company's name is derived from the word 'star' in Latin, and the second portion comes from the founder, Sebastian Artois.
Belgium beer Stella Artois is can be difficult to order. (JOCK FISTICK)
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